STAAJ Dispaatch 10.24: The Next Frontier, Bryna Answers Everything 🪐🚀

Dear STAAJ Family,

Welcome aboard the latest mission of The STAAJ Dispatch, where we’re charting a course for The Next Frontier. Just like venturing into the cosmos opens up new galaxies, STAAJ Solutions is here to guide your business through uncharted territory. This month, we're suiting up to explore the core systems crucial to your business. Ready for liftoff? Let’s launch!

People: Your Crew
Your team is your crew, and with the right support and tools, they can tackle any challenge. Get three expert tips for how to unite them.

Product: Ready for Takeoff
Your product drives your growth. Learn about three business that skyrocketed their product to new heights.

Technology: Power Up Your Success
Your tech stacks powers your business. Find out how three companies used lean tech to make it big.

Finance: Reach the Stars with Revenue
Three questions to ask yourself if your business is ready for long-term success.

Metrics: Your Business Compass
Learn how tracking key metrics can guide your next product launch to success.

Events: Breaking the Cycle of Poverty in Africa
This November, join John Kellogg and team as they share transformative stories of hope and resilience from Kenya at the For The One event.

Ask STAAJ Anything, This Month: Bryna Kirzner's Answers
Bryna Kirzner answers your top questions on scaling, business transformation, and the future of growth—real insights to help your business thrive!

Ask STAAJ Anything, Next Month: Garrett Finley's Questions
Our Head of Customer Excellence and resident CRM expert Garrett Finley takes the stage next and invites your questions!

Self-Care Focus
Discover how choosing forgiveness can improve your mental and physical well-being in this Two Good Minutes with STAAJ Solutions.

We invite you to take the next giant leap with STAAJ Solutions. Let’s explore new territories, conquer new challenges, and expand the frontier of what’s possible for your business. Together, we’ll make the unknown known, and turn potential into reality. Buckle up; it’s going to be an exciting ride!

October 2024 Edition

• People

• Product

• Technology

• Finance

• Metrics

• Events/Campaigns

• Self Care

• Engage with STAAJ

People

The Next Frontier in Business? It All Starts with You.

Just like space explorers journeying into the unknown, it’s essential to unite your crew around a shared vision.

Here's 3 ways to do it:

1. Set a clear and inspiring vision for your team to rally around. Make sure each team member understands the mission and their role in achieving it.
2. Foster a culture where teamwork is the standard. Create opportunities for collaboration, brainstorm sessions, and group projects.
3. Be the guiding star your team can follow. Show your commitment to the shared vision through actions and communication.

At STAAJ, we're here to help you build a strong foundation for your crew. Let’s work together to unlock your team's full potential and take your business to new heights. Connect with us today! https://meetings.hubspot.com/booking-staaj

Product

Launching your product into the market? Get Ready to Soar.

Your product isn’t just a deliverable; it’s the spacecraft that will propel your business to new heights.

At STAAJ Solutions, we work with you to ensure your product is market-ready and primed for impact.

Consider Square, which expanded its reach in the tech industry by offering an innovative payment solution for small businesses.
Or Warby Parker, a retail brand that redefined how consumers purchase eyewear, blending online and in-store experiences.
And Peloton, who quickly adapted to market shifts by offering flexible fitness solutions.

These companies navigated their industries with precision and strategic vision, and you can too with a little help from your friends at STAAJ Solutions. Let’s get to work: https://meetings.hubspot.com/booking-staaj

Technology

Ready to power up your business and reach new heights?

Building the right tech stack is like assembling the engine that powers your business’s journey into the unknown. Each tool you choose must play a critical role in propelling you forward while keeping OpEx in check.

Take Buffer, for example—this social media management platform grew using a tech stack built around Ruby on Rails and MongoDB, both open-source technologies.

Or Glossier, the beauty brand, who grew its direct-to-consumer business using Shopify and Klaviyo for e-commerce and marketing automation.

Then there’s Shake Shack, the fast-casual burger meisters who invested in a mobile app built on React Native to streamline orders and improve customer service.

For many growing businesses, success is about efficiency and smart use of resources to give you a powerful edge.

What’s powering your business journey? Tell us about it: https://meetings.hubspot.com/booking-staaj

Finance

If you want to reach the stars, You need revenue that sustains.

A sound financial strategy will make or break your journey toward long-term success.

Here are three questions you need to ask yourself about your business:

1. Do your revenue goals match your broader business vision?
2. Are you using the right data to identify high-impact opportunities?
3. Have you built multiple revenue streams to protect your business from market shifts?

If any of these are a 'no', talk to the go-to-market experts at STAAJ Solutions to get on the path to predictable revenue. Book time here: https://meetings.hubspot.com/booking-staaj

Metrics

Follow these Three Numbers. And You'll get to the Stars.

Just like space missions, launching a new product takes precision and careful navigation. One area to look out for is whether you're tracking the right metrics.

Here are three key numbers to follow:
1. Customer Acquisition Cost (CAC): $?
Understand how much it costs to bring in new customers. A lower number is better.
2. Customer Feedback & Satisfaction Scores: ? out of 5
Direct feedback from your customers is gold!
3. Conversion Rate: ?%
Measure the percentage of leads or trials that turn into paying customers. 100% is a perfect score!

Just as astronauts rely on data to correct their course, your business needs to focus on measurable insights to identify what’s working and what isn’t.

Ready to explore new frontiers? Let’s chart your course together! Book some time here: https://meetings.hubspot.com/booking-staaj

Upcoming Events

What is John Kellogg Doing Now?

Join us as John Kellogg and his incredible team at Break the Cycle Global take the stage to share powerful stories from the heart of Kenya. Meet people like Serena, whose journey with the Break the Cycle Global community has been nothing short of transformative. 

This November, be inspired by stories of hope, resilience, and lasting impact. It's more than just an event—it's a movement For The One. Stay tuned for details and prepare to be moved!

For more information please visit their website: https://www.breakthecycleglobal.org/

Bryna Answers Everything!

The Answers Are In: Insights from Bryna Kirzner on Scaling, Team Building, and Future Trends

Last month, we asked for your burning questions about business transformation, scaling challenges, and the future of growth—and wow, did you deliver! Bryna Kirzner, our operational oracle here at STAAJ Solutions, took some time to reflect on your questions and share her thoughts. From her journey into business transformation to the common pitfalls of scaling too quickly, she offers real, actionable advice to help you build a business that thrives. Whether it’s harnessing the power of generative AI or making sure your team is empowered to succeed, Bryna’s insights will help guide you through the ever-changing business landscape. So, without further ado, let’s dive into the answers!

How did you first get involved in business transformation, and what attracted you to this field?
As I worked with businesses at various stages of growth, one thing became apparent. While people are the most valuable asset any company has, they’re often overlooked in favor of processes or profit. I wanted to change that. I became passionate about putting people first in business transformation; I knew that building strong, connected teams is the foundation of success. When we started STAAJ Solutions, I wanted to start with small and midsize companies because they have a real chance to build this mindset from the beginning, creating sustainable growth through good collaboration and healthy conflict.

I want to work in happy places with happy people. Don’t you? The bottom line is, if your people aren’t happy, your business won’t thrive—and if it does, how can you feel good about that? The world deserves better. We can do better. Be better. Build businesses that not only succeed but also make a positive impact. Treat our people better. Lead happier lives. And give our children a future where they can shape their own paths. The time is now, and it’s happening.

What are the most common challenges businesses face when trying to scale, and how can they overcome them?
The most common challenges we see with scaling are clarity about priorities, slow decision-making, and teams needing to feel empowered to act independently. Founders have a strong vision for their business, but they often struggle to clearly communicate it to their teams. As a result, growth stalls because the team doesn’t have the direction or confidence to move forward independently.

To overcome this, we work closely with both the founders and their teams to capture the founder's vision in an organized way. By turning it into clear, actionable plans, we help ensure everyone knows the goals, understands their role, and feels empowered to make decisions. This alignment is what allows businesses to scale more effectively and keeps everyone engaged.

What are some common mistakes businesses make when trying to scale too quickly, and how can they avoid them?
Some of the most common mistakes when scaling too quickly include overbuilding, over-complicating processes, hiring for roles you don’t need yet, overspending on technology you're not ready for, and trying to do too many things at once. Scaling is hard, especially when it comes to hiring, training, and keeping good people. It’s even harder when you rush without first building a strong core team that’s properly onboarded and aligned with your goals.

Another big mistake is not taking the time to reflect on what’s working and what isn’t. Failing to understand where you’re succeeding and where you need to adjust prevents your business from staying nimble. Slowing down to assess and measure is key to sustainable growth.

What future trends do you see shaping the way businesses operate and grow?
The rise of generative AI is giving more people the confidence to start their own thing. This democratization of business is amazing and it’s just the beginning. The challenge that will never go away is that for most people, having an idea you want to put into the world as a product or service doesn’t mean you’re automatically ready to build a business around it, and working solo can be lonely, making scaling even harder. You can’t be afraid to find people to help you on your journey. Take the time to slow dow and build a tight team that works well together—it’s worth the effort and will always be the key to your success.

Ask Garrett Anything!

Garrett Finley has a stellar track record of helping businesses thrive through strategic planning, operational efficiency, and sustainable growth.

Got questions? Now’s your chance to ask one of the best in the industry!

Here’s what you can ask Garrett:
- How can I optimize my CRM (like HubSpot) to improve customer retention and personalize the customer journey?
- What’s the best way to track and analyze customer behavior through a CRM to identify upsell opportunities?
- How do you ensure seamless communication between sales and customer support teams using a CRM to enhance overall customer experience?

Drop your questions on our form below and don’t miss this chance to learn directly from Garrett! 👇
https://forms.gle/Lw2sgVgUeDuT6vRc7

Self Care

Forgiveness benefits more than just the person you forgive

It can transform your own mental and physical well-being.

Spend Two Good Minutes with STAAJ Solutions as we make the choice to forgive.

By letting go of resentment, you free yourself from emotional burdens that can weigh heavily on your heart and mind.

Studies show that forgiveness can lower stress, reduce anxiety, and even improve heart health.

It’s not about excusing the past, but choosing peace for the future.

Take the step today, it’s a gift to yourself.

Take 2 good minutes and watch our video on LinkedIn

Engage with STAAJ

Are you looking to scale your business? Here is how we can help: